We created the distinctive long-term brand platform "Eat Avec Respect" for brioche brand St Pierre.

This campaign is a tongue-in-cheek expression of the French's intense emotional relationship with food and their and culinary superiority over the English.

Photography by Julia Fullerton-Batten.
Film directed by Tim McNaughton

For 2024, St.Tropez; the iconic self-tanning brand, wanted a new, ultra-luxury brand platform.

We created the Golden Is Ours brand platform and campaign to reinforce and celebrate St.Tropez's position as the original, innovative and leading premium brand in the self-tanning category.

Featuring the sensational Ashley Graham the campaign exudes confidence and power, whilst radiating the signature St.Tropez golden glow.

Everyone in the UK knows how much NHS staff give in their jobs. We refocused 2021/22’s recruitment campaign onto what you can get out of a career in the NHS.

Media: TVC: 60” 30” | Youtube | Radio | Social

David Reviews:
Into this clusterfuck of related crises steps this rather beautiful recruitment film for the NHS. Centred on nurses, it reminds the audience of the critical role that they play within our healthcare infrastructure. When the aim is authenticity, it's difficult to avoid representations which have been seen before, so the energy has to come from the way in which they're compiled, and it's in this regard that this commercial is particularly successful. The mood accumulates during the film's sixty seconds, with a growing sense of awesomeness forming around those who are willing to take on a task which is not exactly thankless, but certainly isn't offered the kind of remunerative gratitude which it deserves.

Freemans is an online department store that’s struggling to ditch its catalogue routes. They came to us at pitch, looking for a campaign to propel them into the consciousness of 21st century consumers.

Our 360º Made You Look campaigns for Autumn-Winter and the Christmas season, both celebrate fashion and home-wear pieces that make you ooh and ahh by mixing product categories in fun and surprising ways.

These bright and bold seasonal campaigns have got heads turning across: AV, Social, Radio and OOH, all across the UK.

This is Health is our uplifting new work for Bupa. We created this campaign to reposition Bupa and change the traditional perceptions of healthcare. Health is no longer just going to the doctor, or something for a rainy-day. From monitoring our sleep to getting our hormones in check, Bupa’s ‘This is Health’ showcases the huge range of human experiences that now make up what health is today.

Media:
TVC 60” & 30”
OOH
Online & Social
Radio

Over the last 40 years, sloggi’s reputation has been reduced to mere makers of “granny pants”.

For the relaunch of their famous Maxi, rather than brush over the brand’s reputation, we chose to embrace it.
We launched a remake of Sir Mix-A-Lot’s Baby Got Back. In our version, a badass Granny champions comfort, bringing a new generation of women with her, whilst giving sloggi a unique voice and carving them a space in a crowded category.

The campaign has been featured by countless global publications including Vogue, gained millions of views on youtube and won several industry awards.

Creative Circle: x3 Bronze
Gerety Awards: Silver

Calor Gas provide home energy to thousands of off-grid homes across the UK. This campaign focuses on positioning Calor as THE off-grid home energy supplier, who’s service and products are so good, you don’t feel like your home is off-grid at all.

Inspired by movements like #MeToo and #TimesUp we wanted to create a film that encourages people to think more about their unconscious gender bias.

The campaign No More Female Professionals was created for charity Inspiring The Future. Their work connects school children with volunteer mentors, to inspire children to go into a wide range of professions; helping keep their ambitions limitless.

https://adage.com/creativity/work/no-more-female-professionals/54129

This campaign celebrates the movement and freedom that Body Adapt gives bra-wearers the world over.  Body Adapt reacts to your body heat, perfectly moulding and adjusting to your shape when you wear it.

The hero films feature people as their authentic selves; from artists to skaters to musicians and braiders. This is accompanied by a spinoff series; featuring individual creators, that became a springboard for localised content, all over the world - from New York to Berlin, to Tokyo.

The campaign received FIVE STARS and ‘Pick of The Day’ from David Reviews!  YouTube content alone has amassed over 7 million views.

Media: Social and YouTube: 50” 20” 10” 6”
Spinoff films: Instagram posts, reels, stories & TikTok.