Everyone in the UK knows how much NHS staff give in their jobs. We refocused 2021/22’s recruitment campaign onto what you can get out of a career in the NHS.

Media: TVC: 60” 30” | Youtube | Radio | Social

David Reviews:
Into this clusterfuck of related crises steps this rather beautiful recruitment film for the NHS. Centred on nurses, it reminds the audience of the critical role that they play within our healthcare infrastructure. When the aim is authenticity, it's difficult to avoid representations which have been seen before, so the energy has to come from the way in which they're compiled, and it's in this regard that this commercial is particularly successful. The mood accumulates during the film's sixty seconds, with a growing sense of awesomeness forming around those who are willing to take on a task which is not exactly thankless, but certainly isn't offered the kind of remunerative gratitude which it deserves.