This campaign celebrates the movement and freedom that Body Adapt gives bra-wearers the world over.  Body Adapt reacts to your body heat, perfectly moulding and adjusting to your shape when you wear it.

The hero films feature people as their authentic selves; from artists to skaters to musicians and braiders. This is accompanied by a spinoff series; featuring individual creators, that became a springboard for localised content, all over the world - from New York to Berlin, to Tokyo.

The campaign received FIVE STARS and ‘Pick of The Day’ from David Reviews!  YouTube content alone has amassed over 7 million views.

Media: Social and YouTube: 50” 20” 10” 6”
Spinoff films: Instagram posts, reels, stories & TikTok.