This is Health is our uplifting new work for Bupa. We created this campaign to reposition Bupa and change the traditional perceptions of healthcare. Health is no longer just going to the doctor, or something for a rainy-day. From monitoring our sleep to getting our hormones in check, Bupa’s ‘This is Health’ showcases the huge range of human experiences that now make up what health is today.

Media:
TVC 60” & 30”
OOH
Online & Social
Radio